There’s a lot to tell, but we like to keep it simple.
1- Who, What, When, Where, Why and How
We ask questions to get insights, to understand your business and connect with your brand stakeholders: owners, clients, employees, suppliers, etc., to find out their needs and what’s important to them.
Using the collected insights, we devise a creative strategy that underscores your brand’s values and purpose, as well as its stakeholders’ experiences.
Once the strategy is agreed, we get to work on a communications system that builds on your brand stakeholders’ understandings and what they value most.
4- Making it Happen
The next step is to put the communication system into practice, working closely with you to develop clear branding guidelines, that take in account your brand stakeholders’ experiences and your companies’ capabilities.
5- Fine-tune, if needed
The proof is in the pudding and your brand stakeholder needs and wants often change. As a result, we will adjust the communication system if needed, in order to guarantee a better experience, as well as greater business outcomes.