Character-driven brand that reflects a company’s storytelling



ATEA is an animation studio that specializes in creating crowd-pleasing animated commercial ads, that started to do sub-contracting animation work for Japanese and European’s OEM animation companies.


Forward Creative was hired to rebrand ATEA, to highlight its creativity and the excellence of its non-white label animation services in order to win and retain customers that put a premium on creativity.

Together with ATEA, Forward Creative mapped out the company’s branding needs and delivered a character-driven brand: a likeable small robot, as well as an omnichannel communication system that reflects ATEA’s storytelling, and enhances its brand awareness among the company’s target audience.