Optimizing e-commerce experience for trail runners.



RFS is a brand geared towards outdoor runners, particularly trail runners. The owner and founder of the company, himself a trail runner, built his business to meet the needs of the trail runners’ enthusiasts, as well as to provide equipment that’s both sturdy and of high quality.


We collaborated with RFS to optimize its brand experience for ecommerce, using a combination of high-quality multimedia content and the site copy, both highly targeted to its audience and presented in an engaging manner, meant to elicit action from trail and outdoor runners.


Website Redesign