A brand system for US market entry.
Roocare is a Japanese and Taiwanese med/wellness tech company, founded in 2015. Roocare offers a broad range of wellness technology products for individuals and their families.
Roocare entrusted us with the rebranding of its US market brand system. We came up with a new word mark, tagline and visual elements across relevant touchpoints, using a clean, modern typeface and an orange color pallet, to drive home the company’s offer of functional but beautifully designed products, that surpass US consumer expectations and improve their well-being.