Type-driven brand system that conveys a premium feel.
T’ La Vie
T’ La Vie is a Taiwanese, self-care and wellness brand, owned by one of the country’s best known female entrepreneurs and influencers, preferred by women and discerning parents.
We were commissioned to create T’ La Vie’s brand system, a creative, yet targeted, solution, able to build consumer loyalty and achieve industry recognition.
A type-driven brand system was developed, by partnering with the company owners and interviewing other brand stakeholders, making a clear departure from the existing brands in the Taiwanese beauty industry, thanks to the quality of the chosen typefaces, that help to convey a premium feel.